About Us

Hi there! Welcome to the website, I’m so excited that you are here and I hope you find the answers to your questions. 

I’m Esther, a business student and the founder of this site. I love to see businesses grow, and I know how exciting it is to start a new business, but equally how overwhelming and tiring researching and running it can be.

Having been part of a small family business, I’ve seen firsthand the challenges that many small business owners face as well as the potential victories. And on my quest to share the knowledge I’ve gathered and to make things easier for you, I created this website.  

If you’re here, then you can probably relate to what I’m saying. Maybe:

  • You are looking to start a small business.
  • You’re not exactly sure where to start.
  • You’ve started a small business already, but you’re not sure what’s next.
  • You’ve spent so much time and effort on your business but still don’t see the adequate results that you hoped for.
  • You spend hours thinking of the next step and can’t find any information that is directly relevant to you.

If any of these sounds like you, then, again, welcome to the website!

Nobody wants to waste their time and resources investing in something that is doomed to fail.

I get that.

I totally understand that sometimes there’s just no time or money to do extensive research on your business before getting it started. And other times, the amount of information that you have to consider is overwhelming…

From choosing a name and a location to the legal aspects and other considerations, no doubt, it is a whole lot of work and requires a lot of effort. 

But even little effort in the right direction is extremely more beneficial than tremendous effort in the wrong direction, so helping you channel your shots in the right direction is a priority here. 

We want your efforts to yield positive results.

That is exactly why this website exists – to guide you and help you get your business started and run it right to get the results that you hope for.

Why? Because I think it would be a bummer to let your ideas go to waste when there is a potential for tremendous success. 

Yes, I believe that your business can take off and be successful. I want to see your business dreams come to reality.

Starting a business does not always mean that you need a million-dollar investment. First, we pay attention to the mindset and the blueprint.

Laying the right foundations. That’s what we are all about here.

For every business, especially small businesses, I like to classify its stages into these four categories; 

  • Idea generation
  • Business research
  • Business planning
  • Launching and operations

The goal of this blog is to help you navigate efficiently through these stages. To help you avoid unnecessary wastage of time and resources and channel your efforts efficiently to give you precise, positive results. 

You believed that you could do it, you took the first step, and that’s why you’re here. I believe in you too.

Big time.

As I mentioned earlier, I’m a Business Student, and I love to see businesses grow. I’m passionate about finding the secrets to business growth and nurturing a business to success. 

Apart from business, I love to play the piano, read books, and learn new skills. I also love natural scenery. 

I’m excited that you’re here, and I can’t wait for us to bring your business dreams to life. We’ll think through your idea and navigate through the four stages I listed above.

But first, we’ll start by outlining your goals. What particularly do you want to achieve for your business?

If you’re ready, you’re welcome to download the free worksheet below and get started on setting those goals. 

Are you ready to start this business growth journey? So am I. 

Let’s get started.

Get Your FREE Goal Setting Checklist.

Use this step-by-step guide to plan your business goals and put the right strategies in place to make them happen.

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Free Goal Setting Checklist
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