Why have such relationships?
According to studies done on humans, everything we do is considered to be as a result of social factors. We are social creatures – we need and desire friendship, attention, and generally, interaction with others. Just as we need to take in food and water.
Relationships could have good or bad effects, depending on the nature of the relationships built. Good relationships provide opportunities for benefits like a better work mindset. Good relationships give us freedom -instead of trying to overcome the challenges resulting from bad relationships, we can focus on the priorities of the business and its goals.
This post will show you how to build and maintain good, strong, and lasting relationships with your customers.
Defining a good relationship
There are over a million characteristics that make up strong and lasting relationships. The characteristics below are the most vital factors in keeping such relationships in my opinions.
Trust: This is a big word people often wave aside because, from their perspectives, no one can be trusted. Surely we are often bound to make mistakes but this can be avoided by regarding this intrinsic quality called trust. Many opportunities can be made available just by keeping this trait.
When you trust your customer as well as your colleagues, you form a powerful bond that helps you to work and communicate more effectively with them.
Mutual respect: There is no big deal in giving respect to your customers, you don’t need to think too much about it. The biggest secret of business is that your customers are the source of your achievements. So if you don’t respect your customers, you won’t achieve as much as you hope to.
Mindfulness: It suggests being careful and attentive to what you say, do, and think about. Mindful people would watch their words, actions, and thoughts towards anything they’re involved in, and they don’t let their emotions impact negatively on the people that surround them.
Welcoming Diversity: When customers pour out their opinions about something, take your time to listen to, and consider what they have to say. For instance, when your customer comments about your product or service, even if their suggestions or comments may seem unrealistic or irrelevant to you, listen to them- it’s a key to opening new doors for your business.
Communication: Make sure your business is always communicating with your clients and customers. Follow up on customers frequently, to keep them updated on things they need to know. This can be achieved by sending emails, text messages and even through calls. Every good and lasting interaction depends on open and honest communication.
Make your customers a part of the team: When you make plans on building a business team, bear in mind that your customers are not exceptions. When necessary, include them in meetings and get their opinions on certain issues. Prioritize the needs of customers highly, when making plans. This will increase the loyalty of the customer towards your business and its products.
Exceed customers’ expectations: “Never settle for less”, that should be one of your primary goals. Focus on building a strong relationship with customers.
This can be achieved by building a strong reputation for professionalism and delivery of exceptional results. Impress your customers but don’t oversell your business. Beware of unrealistic promises – they could eventually spoil your reputation.
Focus on services not income: Providing high-quality service to your customers is more important than aiming to make out the highest income. Although you should surely aim for high income, you have to do things right from the foundation.
You simply can’t get maximum satisfaction if you don’t. For example, if a farmer plants vegetables and doesn’t check on the plants from time to time, the farmer cannot expect to get the best output during the season of harvest and not the highest price for his output.
Maintain positive Energy: As a business owner or manager, you carry several responsibilities. Stress may follow as a result of continuous thinking and strategizing. It’s important to remember that an unwavering positive attitude is highly necessary. Always retain a positive and confident demeanor, especially when interacting with customers. Everyone enjoys working with an enthusiastic and zealous person.
Share Ideas: If your customers don’t understand your business’s goals, this will create difficulties in providing the best quality of goods and services to them. They will remain ignorant of what you aim to achieve and so, they’ll be unable to make suggestions which could improve the quality of your goods and services.
Reward loyal customers: Remember to compensate long-time customers with rewards such as good discount rates and loyalty promos. You can distribute reward cards which encourage them to patronize you even more. The idea of showing appreciation to your customers is essential as gives room for the customers to trust and rely on you.
Ask for feedback: Opportunities for feedback provide room for the customers to speak out their opinions on your products and services. This is why I admire Google (https://www.google.com/tools/feedback/intl/en/). Google gets as much feedback as possible from its consumers. However, it doesn’t stop there but tries to respond to all the feedback it gets.
Give your business variety: A lot of businesses are fond of repetition. Be innovative and creative. Don’t feed your customers with the same recipe for too long as customers tend to get tired of the regurgitation of ideas. Make changes to your goods and services according to the changing needs of the market. Everything is subject to change, so are your products.
Build a community or forum for your customers: Select a brand ambassador and build a community where customers can share ideas and make suggestions. This will build up goodwill for your business.
Effective communication: Effective communication is essential to the maintenance of a strong, lasting relationship between customers and the business. This concept drives your brand’s value because it builds trust between your business and its customers -this positively affects the development of long-term relationships.
Your customers should remain the highest priority. Customers are extremely important -they’re your “needs” not “wants”. Study your customers and satisfy them accordingly. A lot of businesses miss the idea that everything done by the business should be centered on the customers. Be different from them.
Esther Alu, the Founder of TheAceBusiness.com is an entrepreneur who writes step-by-step guides for starting several business ideas. She is constantly learning and discovering effective ways to help her readers launch and grow successful businesses.