Are you looking for a profitable business idea in 2023? If you’re fascinated or even slightly obsessed with lashes, then you may be considering how to capitalize on the growing popularity of the lash industry.
With lash businesses, you don’t have to be a professional lash artist to make money. There are plenty of creative and innovative lash business ideas that are both profitable and enjoyable.
This article will cover 17 profitable lash business ideas in 2023. Whether you’re looking to make a full-time career out of lashes or just want to make some extra money, these ideas are sure to give you the inspiration you need.
What Are The Best Lash Business Ideas?
Here are some of the best lash business ideas to consider in 2023:
1) Lash Extensions Salon
Starting an eyelash extension business can be a lucrative business for those with a passion for beauty and an eye for detail. As a lash technician, you will have the opportunity to enhance your client’s natural beauty while boosting their confidence.
To start a successful eyelash salon, it’s important to differentiate your business from the competition. One idea for a lash extension business is to specialize in a particular type of lash extension, such as volume or mega volume lash extensions, or to offer unique add-ons like lash lifts or brow services.
Although the eyelash extension industry can seem competitive, marketing your lash salon through social media and partnering with local beauty influencers can help you reach a wider audience and build a loyal client base. By staying up to date with the latest techniques and trends in the industry, you can ensure that your lash extension salon stands out from the rest.
2) Lash Lift Services
This is a beauty treatment that involves lifting and curling the natural lashes and giving them a longer and more voluminous appearance.
If you’re someone that already offers services such as eyebrow shaping, this might be an easy addition to your list of available services.
The good thing about this idea is that even if you’re new to the beauty industry, learning how to do a lash lift can be relatively easy with some practice and the right supplies.
3) Lash Tinting Services
A lash tint is a form of semi-permanent dyeing that enhances the length, colour and thickness of the eyelashes. It’s a simple and quick procedure, but it still requires some training and practice to perfect.
This idea is also great because you can offer it as a service in addition to other beauty treatments, such as lash extensions, waxing or threading. Lash tinting can be a lower-cost service than other beauty treatments and is, therefore, more accessible to customers on a budget, so if you’re looking for some quick wins, this could be a great option.
To get started, you may need a space to accept clients and offer your services conveniently. However, if you’re just getting started, you may want to consider offering your services at home or at a client’s location.
4) Lash Serum Product
Lash serums are designed to promote the growth and health of eyelashes. It is typically applied to the base of the eyelashes, similar to the way eyeliner is applied, and can help enhance the length, thickness, and overall appearance of lashes.
You can create your own lash serums by mixing natural ingredients such as castor oil, almond oil, coconut oil and more. Be sure to research lash serums to determine the best ingredients and combinations for promoting healthy lashes.
With the right branding, starting a lash serum business can be highly profitable; you can create your own unique formula, market it to the right target audience, and then offer customers a high-quality product that can help transform their look.
5) Lash Cleanser Products
Lash hygiene is essential for maintaining healthy and beautiful lashes. Many people wear lash extensions or use mascara, and over time, these products can build up and cause irritation, infection, or even damage to the natural lashes.
Lash cleanser products are specifically designed to help lash wearers keep their lashes clean and healthy. These cleaners can come in a variety of forms, such as foams, pre-moistened wipes, or liquid solutions that are meant to be massaged into the lashes for optimal cleaning.
You can design your own line of cleansers or partner with existing brands to create unique cleansing solutions for your customers.
Creating your own line of lashes, lash care products or lash cleaning products can be a great way to boost your profits, since you offer them as a bundle or get customers to buy additional items after they’ve purchased a service at your salon.
You could also distribute your products to other salons, retail stores, and online outlets for a wider reach.
6) Lash Adhesive Products:
Lash adhesives are used to attach false lashes and are a crucial component of the lash extension process, and there is a need for high-quality, reliable products in this space. Therefore, starting a lash adhesive business can be very profitable if done right.
What people are often looking for is a quality lash adhesive that is strong enough to hold the lashes in place, but gentle enough not to cause irritation or damage. Most lash adhesives come in either a clear or black formula and can last up to several weeks.
To start this business, you may need to research and develop your own unique formula or collaborate with an existing brand that can provide you with the right products. You could also choose to specialize in specific types of adhesives, such as medical grade or all-natural adhesives.
7) Lash Growth Supplements
Lash growth supplements are oral or topical products that are designed to help improve the growth and thickness of eyelashes. These supplements are typically formulated with vitamins, minerals, and other ingredients that promote healthy hair growth.
To start a profitable lash growth supplements business, it is important to conduct thorough market research, develop a unique brand identity and product, source high-quality ingredients, create a strong online presence, stay up-to-date with industry trends, build strong relationships with suppliers and distributors, offer loyalty programs or subscription services, and seek professional advice as needed.
This business idea may require a decent amount of capital to get started, but the potential for huge returns makes it worth considering.
8) Mobile Eyelash Salons
Mobile eyelash salons provide customers with the convenience of having their lashes done in the comfort of their own homes. This business idea is perfect for those who want to work with a flexible schedule and don’t have the funds or space for a traditional salon.
You can offer services such as lash extensions, refills, and removal. You can also provide other treatments such as eyelash lifts and tints, brow services, and make-up applications. There is really no limit to what you can do with this business idea.
You will need to purchase the necessary equipment and supplies, but you can rent these items if needed. This business idea is great because it’s very easy to start and is not very capital-intensive.
9) Lash Training Programs
The need for quality lash training programs has been on the rise due to the increasing demand for lash extensions. Many people are interested in learning the art of lashing, either to start their own business or to enhance their existing skills.
As a result, there is a significant opportunity for entrepreneurs to start a business offering high-quality lash training programs. Also, the industry is expected to grow at a significant rate in the coming years, and this growth will create a need for well-trained lash artists to meet the demand.
To start a lash training program business, it is essential to invest in experienced trainers. The trainers should have extensive experience in the lash industry, be knowledgeable about the latest techniques, and possess excellent teaching skills.
10) Lash Studio Franchise
A lash studio franchise is a business model where an individual buys the right to use the branding, marketing, and operations of an established lash studio company in exchange for a fee, and receives training and ongoing support to operate their own lash studio under the established brand name.
The profitability of owning a lash studio franchise largely depends on the location, the size of the business, and the ability of the owner to manage the franchise effectively. The amount of revenue and profit margins can vary significantly based on factors such as location, competition, and pricing.
To start a profitable lash studio franchise, it is important to choose the right franchisor, select an ideal location for the business, develop a comprehensive marketing strategy, and provide excellent customer service. Additionally, you should be aware of market trends and have a sound business plan in place.
11) Lash Artistry:
Are you an experienced lash artist? If so, then consider turning your skill into a full-time business and offering customised eyelash artistry services. Lash artistry is becoming increasingly popular with makeup enthusiasts who want to stand out and express their individuality through unique eyelash designs.
This business idea requires a creative eye and good attention to detail, but the potential to make money is significant. You can offer customised services such as eyelash extensions, 3D mink lash designs, and even coloured-lash services.
To be successful in this business, you will need to stay up-to-date with the latest trends and invest in quality products.
12) Lash Artist Management
Lash artist management refers to the process of representing and promoting the careers of lash artists, typically by a management company or agent. This involves seeking out job opportunities, negotiating contracts and fees, scheduling appointments, managing social media and marketing, and providing support and guidance to the artist to help them grow their career.
The goal of lash artist management is to help artists achieve their professional goals and maximize their earning potential while ensuring their overall well-being and success in the industry. Moreover, the growing demand for skilled lash artists presents a lucrative opportunity for lash artist management businesses.
By offering a platform for artists to focus on their craft while handling the business side of things, these businesses can generate revenue and establish themselves within the beauty industry. By networking with industry professionals, investing in effective management software, and providing ongoing training and support for artists, a lash artist management business can thrive and succeed.
13) Lash Social Media Influencer
As a lash-related social media influencer, there is great potential for profitability through brand partnerships, sponsored posts, and affiliate marketing.
To become a successful lash-related social media influencer, it’s important to create quality content that showcases your skills and expertise in the field. You should regularly post high-quality photos and videos that demonstrate your lash application techniques, share tips and tricks for lash maintenance, and review products that you’ve used and loved.
Building a loyal following is also key to success. Engage with your audience by responding to comments and direct messages, hosting giveaways and contests, and offering exclusive discounts or promotions. You should also collaborate with other influencers and industry professionals to expand your reach and network.
It’s important to maintain transparency and authenticity in all of your content and brand partnerships. Only work with brands and products that you truly believe in and that align with your values and personal brand. Your followers will appreciate your honesty and trustworthiness, and it will ultimately lead to greater success in the long run.
14) Lash-themed Merchandise:
Lash-themed merchandise is a popular niche within the beauty industry, with products such as lash-themed clothing, accessories, and home décor items. The potential for a profitable business selling lash-themed merchandise is high, as there is a growing demand for these products among lash enthusiasts.
For example, you could sell lash-themed T-shirts, jewellery, phone cases, mugs, tote bags, and more. You may want to consider specialising in a specific niche to make your products stand out, such as rhinestone-encrusted phone cases or customisable lash mugs.
One of the key factors in creating a successful lash-themed merchandise business is to offer unique and creative designs. Customers are more likely to purchase items that stand out from the rest and reflect their personal style.
Marketing is also crucial for the success of a lash-themed merchandise business. You can promote your products on social media, through influencer collaborations, and via email campaigns. Collaborating with lash artists and beauty influencers can also help increase brand awareness and attract new customers.
15) Online Store for Luxury Lashes
Another profitable business idea in the lash industry is an online store to sell luxury lashes. Luxury lashes are typically handmade and often crafted from high-end materials such as mink fur, silk, or human hair.
As the demand for luxury lashes has grown, the potential for a successful business in this niche is high. You should focus on offering quality products that are both luxurious and affordable to gain the trust of your customers.
You can use effective marketing strategies such as targeted ads, email campaigns, and influencer collaborations to reach a larger audience. As your business grows, you can consider offering discounts and running loyalty programs. Providing excellent customer service is one of the biggest factors for increasing sales and building brand loyalty.
16) Customized Lash Box Subscription Services
Customized lash box subscription services are becoming a popular business model in the lash industry. These businesses offer customers curated boxes of products tailored to their individual needs.
Customers can sign up for a monthly subscription and receive their box of new lashes at their door every month. This box could also include lash accessories, such as glue and applicator tools.
The beauty of this business model is that it allows entrepreneurs to provide a unique subscription box tailored to each individual customer. The subscription business model is also ideal for creating recurring income streams.
17) Magnetic Lashes Business
Magnetic lashes are becoming increasingly popular in the lash industry. They offer an easy, mess-free way to apply and remove false lashes. Magnetic lashes allow customers to apply false lashes effortlessly and quickly, without the need for glue or other adhesive products, which can extend lash life.
This makes them ideal for entrepreneurs who want to offer a product that is easy and convenient for their customers. Magnetic lash businesses can be both online and physical, giving entrepreneurs multiple options for selling their products.
How Profitable Is a Lash Business?
The lash business can be highly profitable if done correctly. With the growing popularity of eyelash extensions, there is a high demand for skilled lash technicians who can provide quality services.
Additionally, the profit margin for eyelash extensions is relatively high, with a typical full set costing between $100 and $300, and refills costing between $50 and $100. However, running a successful lash business requires more than just providing excellent services; it also requires effective marketing, managing expenses, and keeping up with industry trends.
By creating a solid business plan and consistently delivering top-notch services, a lash business can generate a significant amount of revenue and profits.
How Do I Start a Successful Eyelash Business?
Starting a profitable lash business can be an exciting and fulfilling endeavour. Here are some steps you can take to get started:
- Research the market: Conduct market research to identify potential competitors, target audiences, and industry trends. This will help you understand the market and create a unique selling proposition for your business.
- Create a business plan: Develop a comprehensive business plan that includes your target market, pricing strategy, marketing plan, and financial projections.
- Get trained and certified: Attend training sessions and get certified as a lash technician to gain the necessary skills and knowledge.
- Choose a location: Decide on a location for your business that is accessible to your target market.
- Purchase equipment and supplies: Purchase high-quality equipment and supplies to ensure you offer excellent service to your clients.
- Build a website and social media presence: Create a website and social media accounts to showcase your services and build your brand.
- Offer promotions and discounts: Offer promotions and discounts to attract new clients and retain existing ones.
By following these steps, you can establish a profitable lash business and turn your passion for beauty into a successful venture.
Is It a Good Idea to Start a Lash Business?
Starting a lash business can be a promising venture, especially considering the rapid growth of the global false eyelashes market.
In recent years, false eyelashes have become increasingly popular among women of all ages, and this trend is expected to continue in the coming years. The lash market is expected to keep growing, and starting a lash business can be a great way to tap into this growing market.
However, it’s important to note that the competition in this industry is also fierce, so it’s crucial to have a solid business plan and unique selling proposition to stand out from the crowd.
Additionally, starting a lash business requires a significant investment of time, effort, and money, so it’s important to carefully weigh the pros and cons before taking the plunge.
Starting a successful lash business can be an extremely rewarding experience, and the potential profits are high.
However, it requires dedication and hard work to succeed, so it’s important to do your research, create a business plan, and get the necessary training before taking the plunge.
We’ve outlined 17 profitable lash business ideas for 2023 to help you get started on the right track and achieve success.
Is there any idea that we missed? Let us know in the comments section below.
With the right approach and dedication, you can create a successful lash business that will bring you long-term profits and fulfilment. Good luck!
Hi, I’m Esther – a creative and business startup enthusiast. My aim is to help several people to independently start businesses faster and more effectively, reach financial freedom, and achieve fulfillment.