No doubt, starting a business sounds like a pretty big deal (and it is indeed).
If I’m being honest, there are several moving parts when it comes to starting a business.
For many people, just thinking about starting a business has been enough to scare them away because of the amount of things that need to be done.
Perhaps over the past months or even years, this has been you.
But if you want to build a life that you enjoy living – a life that gives you more control over your time, your finances, and to a large degree, your happiness…
Then you must be ready to take the right steps – the somewhat difficult steps.
In this post, I want to simplify the business startup process for you.
Yes, I know, I just said that starting a business can be complicated.
But, if you know exactly what you’re doing, you won’t have to worry about figuring out every part by trial and error (and wasting your valuable time and energy).
This post is a step-by-step guide to help you start your business in 2022. Make sure to follow the steps in this post to get your business started as soon as possible.
If you find this post valuable (I’m hoping you do), then feel free to bookmark it for future reference.
2022 is a new year – filled with several awesome opportunities for you and I want you to succeed.
Keep reading to learn how to get your business started in 2022.
Are you ready? Let’s dive in!
Here are 21 steps to get your business started in no time:
- 1. Understand Your WHY - Become Your Own Boss
- 2. Setting The Right Goals and Systems
- 3. Decide On a Business Idea
- 4. Do Your Homework - Perform Market Research
- 5. Narrow Down Your Business Idea
- 6. Write a Business Plan
- 7. Choose a Legal Structure
- 8. Decide on a Location
- 9. Choose a Business Name
- 10. Register Your Business
- 11. Apply For The Necessary Permits and Licenses
- 12. Open a Business Bank Account
- 13. Craft Your Unique Brand
- 14. Choose Your Tools
- 15. Create Your Product
- 16. Decide On Your Pricing
- 17. Design Your Packaging
- 18. Create a Business Website
- 19. Create a Marketing Strategy
- 20. Test Your Product and Make Final Touches
- 21. Launch Your Business
1. Understand Your WHY – Become Your Own Boss
Before going ahead, you need to be clear about your reason for starting a business.
And I know that this may sound too simple or even cliche (don’t worry we’ll get to the hard parts pretty soon).
But the truth is, if you don’t have this nailed down early on, you will eventually need to do it later on.
And most times, when it has lingered for too long, trying to figure it out at that point is not a great experience.
I’ll tell you why…
Starting a business comes with several ups and downs. There will be times when you just you’ll feel completely fed up with everything.
You may put in hours of work and are yet to see any substantial results for weeks, even months.
Knowing your WHY is exactly what will keep you going because it helps you stay focused on your long term goal.
If you don’t do it, you’ll give up on your goals countless times, which is a huge time-waster and terribly slows down your progress.
Think of it this way – understanding your why is a stabilizing force for your business – it helps you stay on track even when the journey is not smooth.
I can’t stress how important knowing your why is but just believe me, it is extremely important.
Here’s the question you should ask yourself:
“Why do I want to start a business in 2022?”
Don’t rush over this question – give yourself enough time to answer it.
Probe yourself, the best way to do this is to break down your why into 5 layers.
Here’s an example I gave in my post on 10 Business Ideas to Start in 2022:
Why do I want to start a business in 2022?
Because I want to have more control over my career
Because though I want to make money, I also want to be my own boss
Because I want to be able to live comfortably without worrying about my bills
Because I want to live a peaceful life instead of a stressful one
Because I can potentially live longer and healthier if I’m not stressed most of the time.
Most people want to start businesses of their own because they need flexibility.
They want to be their own boss.
This could be your reason too. But whatever your reason is, make sure that you write it down.
After writing it down, we can move to the next step.
2. Setting The Right Goals and Systems
By now you understand why you want to start a business in 2022.
Next we’ll focus on your goals AND creating the appropriate systems for achieving those goals.
The first thing you need to do now is to write out all your business related goals to be achieved by the end of 2022.
- How much you want to make each month?
- How many hours you want to be working each week?
- How large you want your business to be?
- How many customers you want to have?
- How many employees you want to have? and so on
Feel free to write down any other goals that you want to achieve. To learn more about setting goals, check out this post about setting goals.
Make sure your goals are SMART
- S – stands for Specific goals. This means that you need to be intentional about what exactly you want to to achieve. In simple words, don’t be vague when setting your goals. For example, instead of saying, I want to make more money at the end of 2022, you can say I want to make XXXX amount.
- M – stands for Measurable goals. It’s one thing to set a specific and nice looking goal, but the next element you need to consider is how to measure your goals. Don’t set goals that are not measurable. This means that you have to decide on some key metrics which you will use to decide if you actually achieved your goal.
- A – stand for Achievable goals. I understand that starting a business is very exciting, but, to go far and to keep yourself motivated in the process, you need to set goals that you can achieve. This means that you should set smaller goals and let them build up. For example, instead of setting a goal like – make $500,000 at the end of 2022, you can say “make $1000” at the end of 2022. I’m not trying to say that you should not think big, but, trust me, you will be much more motivated if you’re able to reach milestones rather than if you never reach any milestone because the goals you set were too difficult.
- R – stands for Realistic goals. This is closely tied with achievable goals. To start a successful business, your goals should be logical and realistic. The rule of thumb is this – set goals that you don’t doubt that you can achieve. Yes, they should be challenging to a degree but you should feel confident in your ability to achieve them.
- T – stand for Timed goals. Your goals should not be left to chance. Make sure that there is a time limit attached to every goal you set. Another tip that you should consider is: break your goals down into small segments. For example, you can say, in “30 days” or “in 60 days” but what you should not do is leave your goals to luck because the chances are that you will not pursue your goals if there is no time limit attached.
After setting your goals, make individual plans for each of them.
Break down each goal into the steps that you think that you will need to achieve them.
It doesn’t matter how many times you will need to repeat those steps before achieving those goals, the most important thing is that you’re creating a plan that will eventually help you achieve them.
This may seem like a lot of work but trust me, doing this will really help you get it right this time.
Why not put in the work now and give yourself just 12 months to actualize your dreams?
Just remember that it will be worth it by the time you have achieved all your goals.
Remember to keep following the post to keep everything simple and straightforward for you.
Do You Have What It Takes?
Starting a business doesn’t happen overnight. You have to go through a series of steps.
Not everyone is ready to start a business, no matter how excited they may be.
Think about it, if excitement was what qualified people for business success, the business failure rates would be much lower.
Before starting a business, you need to know your capabilities and plan on how you can use them for your advantage.
You also need to consider your weaknesses and strengths and think of how to reduce the negative effects of your weaknesses and increase the positive effects of your strengths.
Identifying Your Strengths and Weaknesses
As humans, we all have strengths as well as weaknesses.
Unfortunately, if not controlled carefully, your weaknesses can easily overshadow your strengths.
To prevent that from happening, the first thing you need to do is to identify both your strengths and weaknesses.
You have to be honest with yourself at this point because if you’re not, you are putting your business in danger, especially if you’re starting your business as a sole proprietorship and if all responsibilities fall on you.
Here’s what you need to do:
- List out all your weaknesses as an entrepreneur
- List out all your strengths as an entrepreneur
If you can’t think of anything, here are some common weaknesses that you should check to see if they apply to you.
- Easily distracted
- Lack of planning
- Difficulty sticking to plans
- Poor time management
- Good time management
- Finding it easy to stick to plans
Tip: Strengths could just be the opposite of the common weaknesses that most entrepreneurs face.
Identify Your Skills
After identifying your strengths and weaknesses, this is the part where you get to dig deep and discover what your skills are.
What are the things you would consider as your skills?
I will divide this section into different parts to help you identify your skills:
Here are some skills that you should consider:
- Graphic Design & Illustration
- Website Design & Development
- Search Engine Optimization
- Video Editing
- Software Development
- 3D design
- Bead Making
- Crotcheting & Sewing
- Art and Painting
- Organizing & Interior Designing
3. Decide On a Business Idea
Now we’re getting to the fun part – where you get to choose a business idea to work on.
There are countless business ideas you can possibly choose from, but making the decision about which one you want to run with is dependent on everything we’ve been talking (or reading) about since the beginning of this post.
Some things that you need to consider are:
- Your skills, strengths/weaknesses and goals
- The idea’s potential
Generally, the business idea that you decide on should be something that you can do – at least for the most part.
Yes, outsourcing does exist, but outsourcing every part of your business may not be a good idea especially at the beginning.
You may already have an idea of what business idea you want to start – if you do, that’s great, you can skip to the next section
But if you have a hard time finding the right business idea for you, here are some business idea categories that you can consider:
Online Business Ideas
- Digital Marketing
- Digital Art/Illustration/Graphics Design
- 3D design
- Web Design/Web Development
- UI/UX Design
- Affiliate Marketing
- Software Engineering
- Online Tutoring
- Course Creation
Craft Business Ideas
- Musical Instrument
- Decoration/Interior Design
- Bead Making
- Event Planning
At this point, if you still don’t have a business idea, you don’t need to fret.
You can pick two or three that appeal to you for now and do some more research later.
There’s no specific formula for finding business ideas but thinking about your skills and interests is a good place to start.
If you need more ideas on what business to start, check out this post.
4. Do Your Homework – Perform Market Research
The next step after choosing a few business ideas is to do some market research.
This is the part that many people try to avoid, but it’s super important.
And it can be easy too – just follow these steps:
- Set Objectives: The first step in market research is setting goals for your reseach effort. Figure out what you are trying to discover. Some things that you may want to consider are: Market size, competitor market share, average startup financing.
- Define the target market: After setting your research objectives, next, you need to identify the target market. To do this, think about what types of people would be interested in the business idea(s) that you have in mind. Describe them as best you can – what are their likes, dislikes, life patterns, common characteristics.
- Identify pain points: Now you have an idea of who your target market is. At this point, you need to figure out what their pain points are. A great way to think of this is by asking this question – what are they trying to change in their lives or what would they love to improve?
- Ask more questions: To understand your target market, you have to do some work. There are several free market research tools that you should consider such as Google Trends and Survey Monkey.
- Identify your competition and their gaps: More often than not, you won’t be the first person to think of your business idea – that’s to say that you’ll have competition. This is the time to find out who your competitors are. Write a list of 10 – 20 local and international competitors. Next, to find their gaps, look at how each of them conducts business and find out one thing that they currently don’t offer to their customers – something that you can offer or something you can do better.
- Create a solution: By now, you have identified your competitors’ gaps. This is the fun part. Here, you get to draft your solution. What can you do differently? How can you solve this problem that they don’t solve. Remembr, at this point, you’re just making a draft, but don’t skip it, try thinking of a broad solution. We’ll come back to this later.
By now, you should have a broad idea about what business idea(s) to consider, let’s go to the next step.
5. Narrow Down Your Business Idea
If you still have more than one business idea to decide on, this section is for you (if you’re sure of what business idea to go on with, you can skip to the next section.)
To decide on the best business idea, there are a number of factors for you to consider:
Which idea appeals to you most?
Some people believe that starting a business has nothing to do with having an interest in it.
I think having an interest in a business idea is important – especially if you’re going to be getting it started on your own.
So, if you’re trying to make a decision between two business ideas, the first factor for you to consider is which you are more interested in.
If you find it difficult imagining yourself putting in hours of work in a business idea, that’s a sign that it’s not one that you want to commit to.
Which idea has more moderate competition?
Like I said earlier, there’ll hardly be any business idea that you’re the first to think of.
No doubt, you’ll have competitors.
But what you want to consider is how intense the competition.
Although high competition doesn’t mean that you can’t stand out, it does mean that you need to have a unique offer.
If the competition is very intense, you will have to put in so much more work just to prove that choosing you is worth it.
So, when deciding between two or more business ideas, typically, you should go for an idea that has a moderate level of competition – not too high or low.
Which is more profitable?
Profitability is a no brainer – except you’re starting a charity or a hobby.
When you’re considering more than one idea, you need to consider which idea is more profitable.
This can be a tricky one to figure out, but don’t base your judgements on a rough guess.
An easy way to find out the profitability of a business idea is by searching for income reports or reviews by other entrepreneurs in that business.
If you realize that the difference between both business ideas is small, then you can use the next factor to make a decision.
Which idea is more scalable?
Starting a business is one thing but growing it is another thing.
When deciding between two business ideas, its very important to consider how easily scalable both ideas are.
The more scaleable a business idea is, the better.
Scaleability is one of the biggest advantages of online businesses which is why there’s no surpirse that so many new online businesses are getting started everyday.
You should choose a business idea that is relatively easy to scale.
Now, you should be clear about what business idea to run with, we can go to the next step.
6. Write a Business Plan
Before starting a business, you need to plan it.
Trying to start a business without making a plan is like trying to go on a vacation trip without any plans – no flight tickets, no packed boxes, no accomodation bookings, nothing.
You know what’s going to happen.
You won’t be able to go on the vacation.
It’s the same with starting a business, without a plan, you will fail – without doubt.
So, at this point, it’s a great idea to write a simple business plan.
It doesn’t have to be complex – one or two pages will be perfect.
Here’s how to write a business simple plan:
Write a short business description
The first step is to describe your business idea in a few paragraphs.
You don’t need to go overboard with this. Here are some things you should talk about in your business description:
- The nature / operation of the business idea
- The problem you’ll be solving
- The industry, trends, and your estimated sales.
- An idea of the products you will offer
It’s a great idea to keep this part simple and short.
Do a Market Analysis
In this part, you will analyze your target market and document your findings.
Remember to keep it super simple.
Include a description of the following about your ideal target market:
- Age: You don’t have to give a specific age, but you should be able to narrow down to an age range.
- Gender: In most businesses, you will find a mixture of genders, but you should be able to figure out which gender will have a higher percentage for your business idea or if gender doesn’t play a major role.
- Location: You may want to target everyone, everywhere, but for a start, you have to choose a target location. This will give you a basis for several other decisions you will make – you can eventually expand your reach, but for a start, you need to choose one.
- Preferences (Likes/Dislikes): You need to find out the preferences of your ideal customers, what are their likes, dislikes, or even interests. This information is necessary because it gives you a good idea of how to market your products to them after developing it.
- Pain points: To be able to serve your ideal customers correctly, you need to be to understand their pain points.
In this section, you need to analyze your competitors.
Start by writing a general description of your competitors:
- Who are they? – What are their names? how long have they been in operation? where do they operate from?
- What is their unique strategy? – How do they attract customers?
- Where are they failing? – What are the gaps in their operations?
- What are their strengths and weaknesses?
The next part of your business plan is your marketing plan
This time, you’ll make a brief description of who you plan to market your services to.
Use the AIDA model:
- Awareness – How do you plan to make your customers aware of your products?
- Interest – How do you plan to spark their interest?
- Desire – How do you plan to make them want to buy your products? Make them very interested in purchasing from you.
- Action – Craft an irresistable call to action by handling all objections they may have.
Ownership and Legal Structure
The next part of your business plan is your legal structure.
There are several legal structures that you can use as a new business and it differs from country to country.
The three main legal structures are Sole Proprietorship, Partnership, and Corporation. We’ll talk more about them later on.
After deciding on a business structure, next, you need to decide on how you plan to manage your business.
Think of your management plan as the admin side of your business.
Some important things to consider are:
- What skills are needed to run the business?
- What functions do you expect to perform in your business?
- Which of those functions can you perform comfortably and which would you need to outsource?
Your management plan doesn’t have to be complex, you just need to outline how you plan to manage your business.
At this point of your business plan, you need to lay out how you will run your business.
Ask yourself questions like:
- What would the typical workflow look like on a normal day?
- Who will be your suppliers, workers, or business partners?
- What business areas will you perform internally, and what functions will you outsource?
When writing your operating plan, try to be as specific and detailed as you can be.
The aim is to give yourself a good idea of what running your business on a daily basis will look like.
TIP: To make this step more interesting, you can create a chart or some kind of diagram to describe your business operations at a glance.
Writing the financial plan is one of the scary parts to many business owners.
But you don’t have to complicate it – remember we’re keeping this business plan to a maximum of two pages.
In this section, everything about your financing goes here.
To make it easy for you, here are some key questions to cover:
- How much money do you currently have access to?
- How will you get funding?
- What are your projected expenses, revenues, and profits?
- What is your backup financing plan if you run into an emergency?
When writing out your projected costs, it is important to outline every possible cost AND make provisions for unforseen costs too.
7. Choose a Legal Structure
When you’ve got your business plan written down, the next thing you need to do is to decide on a legal structure.
There are several legal structures that you can possibly choose from, however, the options available to you will be highly dependent on where you’re located.
You also need to consider what you’re current business needs are.
The easiest legal structure to get started with is Sole Propietorship, but it doesn’t mean that it’s the best for you.
Here are the three main legal structures that you should consider when starting a business:
In a sole proprietorship, you are basically running your business by yourself. There is no distinction between you and your business so, just as all profits go to you, all losses and liabilties are yours too. A sole propietorship is the easiest type of business legal structure to set up, however, it is fraught with the most risks.
A partnership is a bit different, it is owned by two or more people who share the profits and liabilities of the business. A partnership is easier to set up than a corporation but more complex than a sole proprietorship. Before getting a partnership started, there should be a documented agreement between partners called the “Deed of Partnership” which covers the terms and conditions of the partnership.
A corporation is the most complex business structure to set up, but it removes all liabilites from the owners which means that if something goes terribly wrong, the business is a separate entity from its owner. Also, a corporation can have several owners as corporations are owned by shareholders.
There are several other business structures you can choose from but before making a decision, you need to find out what business structures are available in your location.
8. Decide on a Location
Speaking of locations, choosing a location is another important decision to make before starting your business.
The first thing that you need to consider is the fact that you may not need a physical office right away.
But still, you need to think of where you will conduct your business.
What do I mean?
For example, if you’re starting a service business or freelancing, you may not need a physical space, but you need to figure out what your main online location will be.
I know that its not typical to think of your business location as an online space, but most businesses are increasingly having less need for a physical office space.
In the world we now live in, you can conduct all your business through a website and a social media platform.
In essence, if this is you, you need to make a decision about what social media platform will be the best for your business.
Where does your target audience hang out? Where are you likely to gain more traction?
However, I’m not claiming that every business can work without an office space.
You may actually need a physical office, and if you do, there are several factors to put into consideration when choosing a business location.
Here are a few things that you should consider:
- What is your budget?
- How accessible is the location?
- How close is it to competitor businesses?
- Does it allow you to easily expand in the future?
9. Choose a Business Name
If you’ve gotten to this point, then you’re getting set for your business to take off.
This is the point where you can choose a business name.
If you don’t already have a business name in mind, choosing one may take you some time but don’t rush over it.
Some things to consider to make it easier to choose a business name are your branding, your values, and you as a person.
Let me explain what I mean.
What does your brand intend to communicate in the minds of the people that come across it?
What emotions are you trying to evoke about your business?
Although we’ll talk about branding later, I’m bringing it up now because the name you choose should be able to send a message about your brand.
Think of Grammarly for example. Just by hearing that name, you know what the brand does.
This is a naming strategy that you could adopt. But it also doesn’t have to be this way.
Let’s talk about another approach.
Your Business Values
The values you hold can also influence your business name.
Think of a word (or words) that describe your brand.
For example you can think of words like; bold, trustworthy, adventurous, luxurious, modern etc.
Try listing out those words and look for synonyms for each one.
You look for objects or things, even colors that represent those words.
Be creative, try mixing and matching words, colors and objects to see if you come with a name that is a perfect representation of your brand.
There are several online resources that can do this mixing and matching for you, but the reason I recommend doing it yourself is that it gives it a personal touch.
Lets talk about another way you can come up with a business name.
Your Personal Brand
This is the easiest way to come up with a business name.
Simply use your name.
This may sound pretty strange especially if you feel that you need to separate your business from you.
The question to ask yourself is: do you really need to sepate your business from yourself?
There are several approaches to using your name as your business name.
- Your name only – e.g. Jane Doe
- Your Name + Service You Offer – e.g. Jane Doe Consulting OR Jane’s Consulting
- Your Initials + Service You Offer – e.g. JD Consulting
These are just a few examples but you can give it a twist for sure.
10. Register Your Business
After choosing a business name, registering your business should be the next thing in line.
Registering a business differs from place to place, so the first thing you need to do is to find out how business registration works in your area.
TIP: Do a quick online seach factoring in your location – For example, “How to register a business in [instert state/province]”
Most of the time, you will need a business name (one that hasn’t been taken) – you will need to perform a search to make sure that it hasn’t been taken.
After ensuring that your business name is available, you may need to decide on a legal structure and fill the necessary forms or create the necessary documentation.
Like I mentioned, the documentation you need could vary widely depending on where you are.
After filling and submitting your forms you may need to wait for a few days or weeks to get your business approved.
Once it’s approved, you’re good to go!
11. Apply For The Necessary Permits and Licenses
Depending on the business you’re working on, you may need certain permits or licenses.
After registering your business, this is one of the most important findings you need to make.
You need to find out if there are any permits you need to operate your business.
For most businesses, you won’t need one, but for professional or food-related businesses, you will most likely need a license.
There isn’t much to this step. To summarize what you need to do:
- Find out if the business you intend to start requires a license
- Apply for the necessary permits or licenses
12. Open a Business Bank Account
Registering a business often means that you will need to pay taxes based on its operations.
Many new business owners make the mistake of combining personal finances with business finances.
While it’s possible to combine the two, it gets confusing quickly.
Seperating your personal finances from your business’ finances is a great idea right from the start.
There also isn’t much to this step. All you need to do is to create a bank account dedicated to your business and you’re ready for the next step.
13. Craft Your Unique Brand
Establishing a successful business requires that you stand out from the rest of the competition.
This is where your branding plays an important role.
Your brand is not just about the colors you choose or the logo that you use for your business, it is how people percieve your business.
For people to percieve your business in a certain way, you need to be intentional and consistent about your branding.
When building your brand, here are a two things you need to consider:
Your brand personality
When defining your brand, you need to think about your brand personality.
How do you want people to interpret your brand?
For example, a brand may be described as courageous, adventourous, trustworthy, formal, modern, etc.
To build your brand, you need to decide what image you are trying to depict.
Your core message
For your brand to stand out, you need to create a brand message.
What do you want people to know about your business?
What makes you stand out from the competition?
To be unique as a business, you must be able to choose a unique message – the main thing that separates you from your competition.
Create a simple tagline that communicates what makes your brand unique.
Your Brand Assets
As much as your brand logo and colors are not the only things that define your brand, they are very important.
Choosing brand colours and creating a brand logo is something that you can outsource to a graphic designer, but what is most important is that you have a clear idea of what your brand stands for.
14. Choose Your Tools
No doubt, to run your business successfully, you’ll need a group of tools that you can rely on.
This is the time to select what tools you will need to run your business.
TIP: It is a good idea to take advantage of as many free tools as you can especially at the beginning stage of your business.
You may have a hard time deciphering all the tools you will need, especially if you don’t yet have a lot of experience with running a similar business.
This is why you need to do some research.
You can either do a google or youtube search to find out what tools you’ll need, look at price comparisons and decide on which tools you can do without at the beginning.
Also make a list of the tools you would like to upgrade to in the future, just to keep everything in perspective for the future.
15. Create Your Product
A well planned business idea without a great product is a waste of time.
If you’ve gotten to this point, then there’s no doubt that you’re serious about your business idea.
You may already have an idea of what you want to do but, at this point, this is the time to brainstorm about your product offering.
Start with a general idea of what your business is about, then get to the specifics about what will differentiate you from everyone else.
To better understand your product, start by asking this question:
What product or service do I plan to offer?
Before you can create a befitting product, you must be able to understand what your product is about in the first place.
Next, you need to consider how you can separate your offerings into categories which will be offered at different prices.
You should also decide if you want to offer any sort of product or service bundles or combinations.
Your product doesn’t have to be perfect from day one. In fact, many awesome products are the results of constant feedback implementation and regular updates.
All you need to do is to get your first set of products out and be ready to make changes in the future.
TIP: It is advisable to create more than one product to buffer the risk of loss if one product doesn’t work out.
16. Decide On Your Pricing
Your pricing is one of the most important parts of planning that you’ll do for your business.
When deciding on a business plan you have to be careful not to over or underprice.
No doubt, pricing is a touchy business are and you need to consider that it is relatively difficult to increase your pricing in the future once you’ve fixed it.
But don’t let this worry you, just make sure that you’re setting a reasonable price right from the start.
The key to this is to research your competitors to find out what they charge.
You don’t have to use the same pricing strategy as other businesses but if you’re charging a lot higher, you need to have a strong branding strategy.
Just like creating your products, don’t overthink your pricing either.
As a rule of thumb, charge a price that you will be comfortable over the next 12 months.
17. Design Your Packaging
You must be getting pretty excited at this point, and you have good reason to.
After crafting your product and choosing your pricing, your product is almost ready to go.
The only thing left is your package design.
You may think that packaging is only important for physical products…
And though its true that packaging is more important for physical products, it is also highly important for services or other intangible products – we’ll get to this in a bit.
When designing your product packaging, you should make sure that it has the following features:
- It should communicate your brand
- It should also comunicate what the product offers
- It should be attractive
Product design and packaging are things that you don’t have to do by yourself – you can outsource this to a graphics designer, just make sure that you communicate your brand image and requirements to them.
Like I mentioned before, even intangible products should be packaged using these guidelines.
Packaging in terms of service products refers to design.
No matter the service you offer, you should create great designs to promote and represent your offer.
18. Create a Business Website
In 2022, almost every business can be done online, but one thing is for sure…
Every business should have a strong online presence – whether it is a physical goods business or a service business.
Building a strong online presence starts from having a great website.
Creating a great website is not expensive – you can set up a nice website for yourself with $100 – $150 or even less.
Here’s what you need to set up a website:
Your domain is the name of your website in simple terms. For example, “www.abc.com” is a domain.
Hosting is just like getting a space to place your domain. It’s like digital real estate. There are several hosts out there but one of the best is Bluehost. However, one of the most affordable hosts I’ve used is iFastnet and I’ve never had a problem that couldn’t be resolved.
There are many free themes that you can use, depending on what website builder you decide to go with. WordPress.org is free and very flexible although you can get a lot of awesome paid themes on it too. Other popular great website builders are Wix, Squarespace, and Webflow (there are several others but these are the most popular options).
If building websites is just not for you, then you don’t have to worry at all – you can outsource it to a web developer.
Finding freelance web developers is very easy, you can do a search on any freelance website of your choice, some of the best places to find freelance web developers are:
You can also do a google search to find web developers in your area.
19. Create a Marketing Strategy
Your business is almost ready to launch.
At this point, you should start thinking about how to market your products.
A marketing strategy is nothing complicated at all…
Think of it in these simple terms – how will you get your products to its potential customers?
What’s the best way to promote your product?
Here are some marketing channels that you could consider as a new business:
Tell as many people as you can about your business. There’s absolutely nothing wrong with that.
You could create a number of business cards which you can distribute whenever you get an opportunity.
People spend lots of time on social media daily – even the busiest people.
This is a great opportunity for you to promote your products.
It’s really important to carefully decide which social media platforms you want to focus on.
Aim at the social media platform that blends well with your business – ideally where a lot of your ideal customers hang out.
Remember that you’re just one person, you can’t do everything all at once.
Although ads are not free, they are super effective in getting that awareness to your brand and your business.
What’s great is that many social media platforms offer ads – which are generally very affordable.
This is a great option if you have all your systems ready and you’re confident in the product that you offer – and you should be before putting it out.
There are several other ways that you can promote your product – video creation, viral content, influencers, etc – its all about being creative and trying out new things. Have fun with it!
20. Test Your Product and Make Final Touches
By now, your business is all set and good to go. However, before you press the launch button, you need to do some final testing.
Don’t select people who are close to you when you are doing your testing (except you know that they will be brutally honest with you), instead, test your products with people that will be honest with you.
You may need to do some cold outreaching to a few potenial clients and let them know that you want them to be part of the first few to test out your products and give their feedback.
You can either give out these test samples for free or charge at a discounted price.
After testing your product with a few people and you’ve implemented the feedback they’ve given, you are ready to fully launch your business.
21. Launch Your Business
After testing your business and making the final touches, your business is ready to go!
A great way to launch your business is by creating anticipation for it.
You don’t have to wait till everything is ready before setting a launch date for your business.
Instead, you can choose a launch date some weeks or even months before everything is ready and build anticipation towards your launch.
Create special banners or flyers, countdowns, and other promotions to get people ready for your launch.
Another great launch strategy is giving people the option to pre-order. This is massively helpful because it gives you an idea of how many people will most likely be interested in your product but it also gives you some extra cash to ensure that the launch is successful.
Though launching your business is the final stage of the business startup process, it is the beginning of your business journey.
For your business to be successful, you must keep experimenting, learning and growing.
Starting a business is a long process – no doubt. It will take hours, weeks, and even months of dedication, but the key is consistency.
It will get boring, but remember the goals you set at the beginning and keep working on your business so that you can achieve those goals sooner.
If you read up till the point, I am confident that you have all it takes to complete every step outlined in this post.
You have all it takes to start a business.
Don’t let fear, doubt, procrastination, or anything else stop you from starting your business and achieving your goals.
If you found this post useful, share it with the people you care about, especially people who also want to start businesses in 2022.
I’ve got a question for you…
Will you take action and finally start your business in 2022? Leave a comment below.
Thanks for reading this post, all the best in 2022.
See you in the next post.
Hi, I’m Esther – a creative and business startup enthusiast. My aim is to help several people to independently start businesses faster and more effectively, reach financial freedom, and achieve fulfillment.